Shokher Karukaj

Shokher Karukaj
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Project Background

ShokherKarukaj.com is an online store for handmade/craft items with a catalog that spans Clothing, Accessories, Furniture, Cooking items, Clocks, and Lighting. The store uses a standard product grid with BDT pricing and variable products (e.g., “Select options”), plus quick actions like Quick View / Compare / Wishlist on cards.

Product categories are browsable via archive pages (e.g., Furniture, Clocks) with on-page filters (color, per-page, stock status) exposed in the URL, indicating built-in WooCommerce filtering on top of category archives.

Individual products include Bangla descriptions and BDT prices (e.g., বেবিফ্রক product page).

Note: Some content areas appear to use placeholder or off-topic blog entries (e.g., gambling-related posts in other languages) and lorem-ipsum-style About text—these are important to address for brand trust and SEO hygiene.

Services & Offering

  • Handmade & craft products organized under Furniture, Cooking, Accessories, Fashion/Clothing, Clocks, Lighting, presented in a familiar shop/archive layout.

  • E-commerce features: BDT pricing, variable products (“Select options”), and shopper tools (Quick View / Compare / Wishlist).

  • Content & portfolio areas: portfolio routes exist but include placeholder/demo-like entries, suggesting room to showcase real artisan work.

Technologies Used

  • Platform / CMS: WordPress (typical WP routes like /shop, /category, /portfolio, /blog, /about-us).

  • E-commerce: WooCommerce (shop archive, product grids, variable products, cart actions, filters via query params).

  • Core stack (inherent to WP/Woo): PHP + MySQL (the technologies WordPress/WooCommerce run on).

  • Security: HTTPS/TLS (site served over https://).

Not listed (not publicly confirmable from the site): exact theme/page-builder, CDN, analytics, or payment gateway. If you share a Theme/Plugins screenshot, I’ll append an Exact Tech Stack box with precise names.

Challenges & Solutions

  • Mixed craft catalog needs clearer category guidance
    Challenge: Many categories (Clothing, Furniture, Clocks, etc.) can overwhelm first-time visitors.
    Solution: Keep category landing pages with short intros and facet filters (color/stock) above the fold; add breadcrumbs and “Featured/New” chips to reduce decision friction. (Filters are already present in URLs.)

  • Placeholder / off-topic content hurts trust & SEO
    Challenge: The Blog shows unrelated gambling posts in foreign languages; About uses filler text; portions of the Home also include lorem-ipsum-style copy.
    Solution:

  • Purge or noindex irrelevant posts; replace with artisan stories, making-of content, care guides.

  • Rewrite About with brand origin, materials, and maker profiles.

  • Ensure Home’s hero & sections communicate real products/USPs.

  • Trust & authenticity cues for handmade brand
    Challenge: Crafts rely on provenance—buyers expect authentic photos and policies.
    Solution: Add authentic product photography, size/material details, and visible policies (shipping/returns); use a Portfolio section with real project shots instead of demo entries.

  • Navigation consistency & contact information
    Challenge: Some pages reference generic/global store locations (e.g., New York) which do not match a Bangladeshi craft brand narrative.
    Solution: Update Contact with accurate local details and remove generic multi-city templates; align footer and header nav with final information architecture.

  • Performance for image-heavy pages
    Challenge: Handmade stores are visually rich—unoptimized images can slow pages.
    Solution: Compress/lazy-load images, serve WebP where possible, and ensure WooCommerce pagination or “Load More” to keep category views fast. (Shop already uses paginated/archive layouts.)

Outcomes

  • Cleaner shopping flow through category archives + filters + variable products for size/color.

  • Higher trust after replacing placeholders with real artisan stories and accurate contact info.

  • SEO hygiene by removing off-topic blog posts and focusing content on crafts, materials, and care instructions.

Conclusion

ShokherKarukaj.com is a WordPress + WooCommerce craft store with the essentials already in place: category archives, variable products, and shopper aids like wishlist/compare. The priority now is content quality—replace placeholders, align contact info, and publish genuine artisan narratives. That combination (clean IA + authentic content) is what will turn the site from a general template into a brand shoppers trust.