Primes

Primes
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Project Background :

Primes.com.bd is a modern Bangladeshi eCommerce platform that focuses on selling authentic tech products, computer components, and digital accessories. The project was built to create a trustworthy online tech store where gamers, students, freelancers, and professionals can find genuine devices and hardware at the best prices.

The website offers a broad range of products — including laptops, desktops, monitors, processors, memory, graphics cards, and accessories — all sourced from verified distributors. The platform also emphasizes SEO-optimized product listings, fast browsing, and mobile responsiveness to ensure customers can easily explore, compare, and buy products online.

The goal was to position Primes.com.bd as a complete solution for technology buyers in Bangladesh — a platform that combines modern eCommerce performance, clear product visibility, and a smooth user experience optimized for both trust and conversion.

Technologies Used :

  • Backend: Laravel 9 (monolithic base with multi-brand module support)

  • Frontend: Blade + Tailwind CSS + Alpine.js

  • Database: MySQL + optimized query indexes

  • SEO / Structured Data: JSON-LD (Product, Breadcrumb, Website)

  • Performance: Lazy-loading, CDN cache, route cache & minified assets

  • Security: SSL (HTTPS), input sanitization, auth middleware

  • Integration: Messenger / WhatsApp order flow, sitemap automation

Challenges & Solutions :

1. SEO & Schema Optimization

Challenge: Managing product schema and metadata for thousands of items without affecting site performance.
Solution: Developed a dynamic Blade component that automatically renders structured data per product — including price, stock, and availability — ensuring Google-compliant JSON-LD output with zero manual repetition.

2. Handling Zero-Price / Discontinued Products

Challenge: Google’s Product Schema rejected “price = 0” products as invalid offers.
Solution: Added logic to hide Offer data from schema when the price ≤ 0, and display a “DISCONTINUED” badge on the UI while maintaining clean SEO.

3. Category Navigation & Slug Conflicts

Challenge: Duplicate category slugs across multiple hierarchies caused routing and SEO conflicts.
Solution: Built a canonicalized slug generator that ensures global uniqueness and automatically redirects renamed categories without breaking internal links.

4. Dynamic Product Filtering & Performance

Challenge: Filtering thousands of products by brand, price, and category was causing slow queries.
Solution: Implemented AJAX-based filtering with eager loading and indexed queries — reducing average load time from 2.5s to under 1s.

Outcomes :

  • Performance Boost: Improved overall load speed by 45% through caching and lazy-loading.

  • SEO Impact: All product pages now generate valid schema; Google indexing time dropped significantly.

  • UX Upgrade: Dynamic category filters and cart drawer improved engagement and add-to-cart rate.

  • Reliable System: Clean modular Laravel architecture allows brand-specific modules (e.g., Primes, WorldTech, Baribosekini) to share a common base.

  • Smoother Operations: Admins can now manage products, categories, and offers directly via a centralized backend dashboard.

Conclusion :

This project strengthened my expertise in Laravel modular design, structured data SEO, and performance optimization for large eCommerce applications.
Primes.com.bd now serves as a fast, reliable, and scalable tech store — blending sleek UI with deep backend logic to ensure both customers and administrators enjoy a smooth, efficient experience.